Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile and see how customers are interacting with your business on Google.
Your free Business Profile on Google helps your business show up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps. Log into your Google My Business account to update your address, phone number, website, open hours and more to help customers find and connect with your business. Keep your profile updated with fresh photos, special offers and promotions to make it easy for customers to choose you.
Google My Business gives you the power to attract and engage customers when they search for your business on Google. Your Business Profile gives you a presence on Google Search and Maps, allowing you to respond to Reviews, post photos of products or special offers and add/edit your business details. Your Google business website lets you present your business professionally online, showcasing your photos and business details in a beautiful way. Insights shows you how you can optimise your customer engagement for better results, and you can encourage more engagement by interacting with your customers from the Customers tab.
Yes, and it’s free. You can do everything you already do in your web account and then some with the Google My Business app. Enhanced features make it easier to create a standout Business Profile on-the-go.
Google My Business lets you take advantage of your business’ presence on Google. With your Google My Business Account, you can manage and update your Business Profile and build a website to attract and engage more customers. Google My Business’ Business Profile encompasses what was once known as Google Places for Business, Google Listings and Google+ Business Pages. Google Plus is no longer active!
Yes! Your free Google Business Profile complements your website by adding more visibility to your current business website on Google Search and Google Maps. You can even add a link to your website on your Business Profile.
Good question! Verification allows us to confirm that you are the rightful owner of the business, so that you have permission to manage your Google Business Profile. Your security is important to us and we don’t want anyone else but you making updates to your Business Profile.
It’s easy: For most businesses, you can verify ownership over the phone, via SMS, or by requesting and receiving a postcard to your address from Google. Learn more about how you can verify your business Here.
So how does all of this help your website, Google is always looking for good information to give it’s users. A business that is well referenced with positive reviews or to an extent reviews in general will indicate that you are a real business. Your probably thinking well of course I am a real business. The fact is there are so many fakes out there it gets hard to define.
So all your Google my Business "GMB" questions have been answered
Google has worked out some math behind the process and it works pretty well.
You probably have a Facebook business page, but how does this help your search engine rankings? It in fact does very little. Additionally you will note that Facebook is not interested in your business getting noticed on their social network unless you spend money with there ads.
To some extent this could also be said for Google as well, however the work you do in your GMB profile will have some direct benefit to people searching for your type of business in your area.
So all this being said a business listing in any platform is just simple good practice!