Google My Business gives you the power to attract and engage customers when they search for your business on Google. Your Business Profile gives you a presence on Google Search and Maps, allowing you to respond to Reviews, post photos of products or special offers and add/edit your business details. Your Google business website lets you present your business professionally online, showcasing your photos and business details in a beautiful way. Insights shows you how you can optimise your customer engagement for better results, and you can encourage more engagement by interacting with your customers from the Customers tab.