Marketing a local business
It is critical to let people know who you are, where you are and what you do. That’s a given. So how do you do it?
Yellow pages is what most traditional Australian businesses have fallen back on for local advertising. It’s expensive and your exposure is smashed together in tiny print or hidden below big spending advertisers. Additionally it can actually be doing your website damage. Especially if you have one of those phone numbers provided by YP to help track calls. Name Address Phone Number data is scraped by Search engines all the time. Why will it hurt your SEO? Google wants to offer it’s users, or searchers, information they can trust. Real verified and cross checked information. If it can’t trust the information it’s being provided it won’t use it.