Mobile Advertising, your website will kill you before a shark will!
You are twice as likely to be killed crossing the road than being eaten by a shark. Yet when a shark is sighted at a beach you will notice how quickly people exit the water. Yet in Australia we step out with confidence at crossings believing the car will stop. We don’t rationalize the risk in proportion to the statistics at all.
Much is the same for websites. People in businesses fear sharks more than loosing customers. Yet you are 1000 times at greater risk of loosing a customer than being eaten by a shark.